Almost everyone I know, be they be mommy friends, relation, coworkers, airplane seat-mates, random folk you run across at the nail salon, waiting room of the Quik E. Lube or grocery store, everyone has a favorite commercial. And of that favorite commercial, they like to retell it. Or ask you if you've seen it?
And when you work in advertising they ask you at the country club, family reunion, packed beer joint, bus station but especially when you're running 5 minutes late.
And almost everyone I know, who is a creative. An advertising creative. When they see a good commercial. The kind that the people mentioned above. The kind they retell. The kind that is an easy sell. The kind that makes sense. The kind that make you proud. Those advertising people, they think: Why didn't I think of that?
This spot, I'm not sure if I would have thought of, but I like it. I like the cowboy to the ballerina to the old men in the bathhouse.
But, alas, I don't like Heineken.